Case StudyStream Team: Communicating Research - Delivering Impactful Research Readouts
GSK, a global healthcare company, faced challenges in ensuring that their research readouts were effectively communicated and utilized by stakeholders. Despite conducting comprehensive and valuable research, the findings often did not translate into actionable insights due to poor delivery and communication methods. There was a need to improve how research readouts were presented to ensure they had the desired impact on decision-making and strategy.
The Solution
GSK adopted a multi-faceted approach to enhance the delivery of research readouts. The key components of their approach included:
- Engaging Storytelling: GSK focused on creating engaging stories around their research findings. This involved framing the data within compelling narratives that highlighted the significance and potential impact of the insights.
- Visual Enhancements: The team utilized visual aids, including charts, graphs, and infographics, to present data in a clear and visually appealing manner. These visuals helped stakeholders quickly grasp complex information and see the relevance of the findings.
- Tailored Presentations: Research readouts were customized for different stakeholder groups, addressing their specific interests and concerns. This ensured that the presentations were relevant and directly applicable to the stakeholders' roles and responsibilities.
- Interactive Sessions: GSK incorporated interactive elements into their readout sessions, such as Q&A segments, discussions, and collaborative activities. This engagement helped stakeholders better understand the findings and consider their implications.
- Clear Actionable Insights: The research readouts emphasized clear, actionable insights. Instead of just presenting data, the team highlighted specific recommendations and next steps that stakeholders could implement.
- Continuous Feedback Loop: GSK established a continuous feedback loop where stakeholders could provide input on the readout format and content. This iterative process ensured that the readouts were continuously improved based on stakeholder feedback.
Outcomes achieved
The improved delivery methods for research readouts led to several significant outcomes for GSK:
- Enhanced Stakeholder Engagement: The engaging storytelling, visual enhancements, and interactive sessions increased stakeholder interest and engagement with the research findings.
- Improved Decision-Making: The clear and actionable insights provided in the readouts enabled stakeholders to make informed decisions quickly. The tailored presentations ensured that the insights were relevant and immediately applicable.
- Increased Utilization of Research: By refining the delivery of research readouts, GSK ensured that the findings were not only understood but also acted upon. This led to a higher utilization of research insights in strategic planning and execution.
- Stronger Alignment: The improved communication of research findings fostered better alignment across the organization. Stakeholders from different departments had a unified understanding of the insights and their implications.
- Continuous Improvement: The feedback loop allowed GSK to continuously refine their readout process, ensuring that it remained effective and relevant over time.
